Target – School Supplies

Just movin’ the old iron board… just before the breaker kept shutting off!

Nev doing some awesome directing.

The Process:

After a long 8 weeks, or so, five 30+ second commercials for Target are complete.  They are currently hosted on AOL Living, targetting tweens and teens for the new line of Back-to-School items (such as fashions, snacks, and gear).  This one, in particular, was showcasing the latest and greatest school supplies for all the students going back-to-school in the fall of 2008.  We took a stop-motion, cut-out, hand-made approach to make it more fun for the kids.  Thanks goes out to Cat Horbatiuk, Nevil Stephens, and James Black for making it possible.  They were all done at IC Group.

View them on AOL Living

Programs Used:

One Response to “Target – School Supplies”

1. Alvin Browley says:

   February 9, 2010 at 11:09 am

   I wanted to thank you for this lovely design!! I definitely enjoyed every little bit.