Pepsi Superbowl XLIV
Version 01:
Version 02:
The Process:
These were two designs created for the Pepsi Superbowl XLIV “Who’s The Team?” Promotion by IC Group. This was a pin-entry sweepstakes promotion, where Superbowl fans were able to win official merchandise as well as a chance to win a VIP trip to the Superbowl XLIV in Florida. The target audience was men between ages of 14-30. The first design was catered more towards the older football fan, inspired by a “Friday Night Lights” scene of a game. The second design was fitting for both a younger and older audience, keeping it fun and alive with Pepsi’s light and dark blue gradients. The finished beta site included a 3d card roster, where if the user submitted a pin number that won a card, they would see a video play through of a card animating into its slot.
Programs Used:
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